So, how do you take someone who isn't really interested in sea life and make a visit to an aquarium fun? In this case, the answer was simple - you put a guy in scuba gear in the tank along with the fishs and you mike him up so the visitors can ask him questions. Technically, I can imagine the most difficult part is getting a decent sound inside the divers mask, but the rest is relatively straightforward. This is a great example of someone creating an amazing customer experience. It was thoroughly compelling for young and old alike."What's that big green fish called?" a little girl asked. "Charlie" said Paul.
You can meet Paul daily at the Seattle Aquarium.
