Friday 9 October 2009

Useless customer reviews

I don't know why people feel they need to write a review of a product that they haven't used YET.  Why do people think that a review of a product you haven't used will be of any use to anyone else?  Isn't this what we have advertising agencies for?

You occasionally see them on Amazon, but this one made me smile.  It is for the review of a pair of walking boots:

"Ordered this product miday wedesday, received it Friday morning. Excellant service. Not worn the boot outside yet but it fits fine and feels really comfortable."

Having not worn the boots yet, the reviewer compelled to give it a 4 out of 5 star rating.  Thanks.  Really useful (not)!