Saturday 24 April 2010

Don't "Contact us" pages

Why is it so difficult to contact a website owner?  The bigger the website, the more difficult it is to contact them. 

Ever tried emailing Amazon?  It is nearly impossible! You get directed to endless lists of FAQs and useless information pages.  It is often said that if you can't get to the page that you are looking for after 7 seconds, most users will give up.  These websites seem to be using this to their advantage - make it really hard to find the "Contact us" page and then users will give up.  Result - it reduces the number of emails that they need to reply to and this saves money. 

You have to wonder about these companies.

So today I got some spam that looked like the regular "spam" that I get from Amazon as a loyal customer (thanks Amazon by the way).  It got passed my Norton software and appeared in my inbox.  It looked like a regular page, but there was something not quite right.  Well, all the images were from Amazon.com, but the links were to mefall.com.  A quick lookup shows that the website is registered where? Yep, you guessed it, China.

Thought I would be helpful and alert Amazon to this, but after a few minutes I gave up.  Thought it would be more useful to expend my energy (and frustration) on a blog entry instead.