I just loved reading this book. It was the sort of book that you know by the time you get to the end of the first chapter that it is going to be a good read. This book doesn't disappoint.Our irrational behaviours are neither random nor senseless - they are systematics and predictable. This book takes us through a set of experiments across a wide range to subject areas to prove the point. And it proves the point well. The material is presented in an engaged, and often humourous, style that makes the book very easy to read.
This analysis of irrational bevahiour (and it's impact on our decision making) is in direct contradiction to standard economic theory that assumes we all conform to simple rational rules (e.g. supply and demand). This book provides a new way of thinking about these behaviours and ultimately brings into question many of the assumptions that underlie traditional economic theory.
Take a look at the website that goes with the book. There are updates to much of the research as well as Dan's blog highlight how his analysis can be applied to current affairs.
