This book provides some really useful reading. The book is organised into a series of 55 two to three page "truths" on the subject of innovation. Each of the entries has additional reading material listed in the back of the book which is really useful.If you have read other innovation books, you may have encountered some of this material before. However, I suspect that it is exactly these readers that will get the most out of this book. It is packed with great tidbits and really thought provoking material. It almost reads as a set of blog entries. Because of the structure of the book, it is very easy to dip in and out of. If you are new to innovation, you might be better off with another book initially - just to provide a bit of context around the innovation process. Then come back to this book.
It is a well written and well structured book that I suspect that I will come back to time and time again. Recommended.
